Write keywords to the products
If you sell sports equipment and use the product name e.g. "Victor ST 1680" write there also "badminton rocket". A full product name "Victor ST 1680 - badminton rocket" will be much more concise for your website visitors but also help with better product parsing in the comparison shopping engines.
Don't forget to insert the keyword "badminton rocket" also into the short description. Thanks to that you will have keywords on your web page and facilitate the indexation of your products for Google and to comparison engines.
BizWebs allows defining an unique title and a description in SEO friendly tool up to the level of products.
Each category has own keyword and SEO tab and also each product.